Customer relationship management (CRM)
When you know your customers, it is easier for you to reach them and achieve productive dialogue with them. We can help your company to find a suitable target group, either among new or current customers. We offer you tools for updating customer registers, analysing the customer base and precise targeting of marketing measures.
DM is the best medium whenever you wish to target your marketing at those who might be interested in your products. By using our expert assistance in campaign planning, campaign management and implementation can be performed cost-efficiently and conveniently. Your customer can react to the campaign via a variety of channels: letter, telephone, e-mail, the Web etc. We will compile the information for you in a controlled manner and handle, for instance, the storage and delivery of your campaign products.
DM can help you both to find new customers and activate your current ones. Unaddressed DM is a convenient tool for soliciting new customers in the geographic areas of your preference. We can help you identify the profile of your current customers (age, type of dwelling, family size etc) and target marketing measures at potential customers with a similar profile, at their home addresses. Over a million address changes are made in Finland every year. We can help you deliver your message to the correct address, with certainty.
Why not try using your invoices as customer communication tools? Invoices are always opened, since people expect them, examine them carefully and keep them. They trust them, making them ideal direct marketing media.
Our services include
- Consumer target groups
- Corporate target groups
- Addressed mailings
- Unaddressed mailings
- Address verification, updates and maintenance
- Invoices as marketing tools
- Campaign analyses
