Target consumers
Focus on residential area.
An areal delivery is an inexpensive and comprehensive way to reach Finnish households. You can define the target group at the level of zip code. An areal delivery is shipped without the recipient’s address information.
Acorn Star, a residential neighborhood classification developed by Itella, is an ideal tool for more precise targeting. Regional target groups can be further specified using residential area classification. This means, for example, selecting zip code areas that are popular among families with children, high-income couples, families living in single-family dwellings, or other suitable groups
Residential area targeting also enables your delivery to be targeted to a specific geographical area. You can restrict the target group, for example, based on age and income.
Focus on name and address
It is possible to reach the intended consumer group surprisingly accurately when using name and address targeting and different kinds of search criteria. Deliveries are sent to recipients using their names and addresses. Target group information is collected from the information systems maintained by the Population Register Center and the Finnish Vehicle Administration. We also handle any required permit procedures on your behalf.
- Personal information
- Gender, age, mother tongue, household size, number of children, gender and age of children, level of education, socio-economic status, income level.
- Motivation
- Families with babies, motorists, car swappers, constructors, summer residents.
- Stage of life
- Young couples planning a family, singles settling down, young people moving away from homes, senior citizens.
aTarget, which includes both consumer and business target groups, is the most comprehensive target group service on the market.
For further information, see www.atarget.fi.
