Did I get my message across
The amount of attention almost makes you blush.

Your message has been sent and it has, in all probability, reached the intended recipient, since 91% of Finns allow the distribution of unaddressed direct mail to their homes. It is almost embarrassing to note how little competition customer relationship marketing faces for consumers’ attention. The ad and media overflow is far away from the kitchen table, where the daily mail is sorted. The weekly number of addressed direct mail amounts to two. Small wonder that a slightly more modest message is noticed and remembered. Consider, though, how dramatic a reaction a good message can get. Prepare yourself to get love in return.





