Finnkarelia
Common goal for Finnkarelia and Itella: a satisfied customer
“The comprehensive eCommerce solution provided by Itella is ideal for us. We find it easy to work with Itella, without having to commit excessive resources to working out how to implement our eCommerce.”
Silja Susia
Brand Director
Finnkarelia Virke Oy
FinnKarelia opened its net store in the spring of 2006 to sell wellness products, functional wear for well-being, spa products and the most popular seasonal products.
“Our service must function in a superior manner. We want customers to be able to find our products easily and conveniently. Many people wish to shop online, which is why we need a net store which allows customers to purchase our products on the Web”, says Silja Susia.
Clientèle abroad too
Finnkarelia’s net store was initially launched to serve Finnish-speaking customers, and a few months later, English-speaking clients as well. Itella’s expertise came in handy, particularly for opening the English-language net store.
“Itella had a complete concept that suited our needs, and it helped us to launch our net store rapidly. Together with Itella’s experts we worked out a service concept suitable for international customers. I have been most satisfied with our co-operation”, enthuses Ms Susia.
The net store has attracted a large number of customers and some positive attention. Although the company’s focus is still on traditional stores, the net store has established itself well.
“Now we can serve customers who live in locations without a Finnkarelia retailer. Another advantage lies in the fact that customers can order products for delivery to the doorstep. Many want to use this opportunity and I am confident that this has enhanced customer satisfaction with us", concludes a satisfied Silja Susia.
